Google Maps is a system we use whenever we need to go somewhere specific, like a street address, store, or a person’s house to hang out, but what is Google Maps? Google designed google maps with the vital function “to help people get from point A to point B.”
This navigation system was revolutionary in 2005. Individuals could look up a specific place worldwide, with minimum functions at the time of release, and pinpoint which directions a person should take. Also, individuals can find other sites worldwide using Google’s parts in 2005. According to Google, they’ve stated that “Today, Google Maps is used by more than 1 billion people all over the world every month”, which is a lot of people when it comes to using this same navigation system that Google has designed.
The concept of this navigation system was to ensure that people had something to get to a particular place without having to use an actual map for navigation, which would’ve taken a very long time to get used to using a compass and an actual map back in the day. This navigation system by Google set the concept of what an internet-based GPS can turn into an existing website and a phone app within the years that Google Maps has been around.
The history of Google Maps starts on February 8th, 2005, when Google launched a website-based navigation system for people to know which directions an individual should take. A few months later, Google released Google Earth, “bringing 3D views of the planet to desktops.”
Google Earth gave a glimpse for individuals of what certain places around the earth would look like in real life. Next, it was until 2007 that other websites would embed this same navigation system in which. In mid-2005, the Google Maps API was announced., which allowed the implementation of this real-time system on other websites for companies to use for their business.
Next, Google introduced a new feature in December 2005 that now people can see transit routes for specific trains in which, “Portland, Oregon became the first city to use Transit Trip Planner, helping commuters see public transit schedules and routes,” which was very useful in today’s society where people can see what time a specific train will come at a metro station. Then, Google introduced information on traffic flow so that an individual can see how traffic looks at certain times of the day, which is now being used today.
Google then introduced Street View on May 29th, 2007, which gave people the ability to see certain places by placing a marker that looked like a person and placing it anywhere within a particular area, which is “captured more than 10 million miles.” which is a lot of miles being captured.
There are “1,161,065 companies that use Google Maps” within the United States, which many companies use to kickstart their business and make a lot of money from doing it. The most used company service within the United States is “Hospital & Health Care (6%), Construction (5%) and Retail (5%) are the largest segments.”, which is surprising to see within the United States.
Examples of great Google Maps uses are companies like Uber and Lyft, which are big companies that use Google Maps to take their customers from point A to point B within a certain amount of time and a certain amount of money being paid to the drivers.
How to find this specific navigation system?
You’re probably wondering where you can find Google Maps and access the excellent services you provide. You can find Google Maps by typing “Google Maps” into your browser or downloading the app on your phone from the Android or Apple store. It’s completely free to download on your phone, as it’ll give you access to using the services being provided by Google themselves. There’re many features that Google Maps offers like, Street View, Live traffic, Offline Maps, and much more that are useful for you to use in your daily life if you choose to.
You’ll find Google Maps on some websites like food places and grocery stores that tell you how long the store will be open, which is helpful if you’re trying to find the nearest grocery store or food place near your area. Finding and using Google Maps is up to you if you want something that tells where a particular place is within your area, and it’s better than having a hand-held GPS tracking device.
Google Maps is available for your desktop and mobile devices, allowing for easy navigation to your destination and many features within the GPS navigation system. The concept of Google Maps is that you can use the service to get to places or even explore places by utilizing the features that Google offers to make navigation easier. Henceforth, this is how you find Google Maps and make it worthwhile for your daily life to get to places within your area.
A map is a crucial part of traveling for many people, including shoppers—Google Maps help support small businesses and helps drive traffic! Utilizing Google Maps, your small business can have directions to your shop and a phone number to call to place orders or make reservations. Taking advantage of the user reviews section is also an excellent way to convince. Positive business reviews will make others want to shop, and the effect will snowball.
Improving your online presence is vital to growing a business in this climate. By utilizing an effective service like Google Maps, you will be well to a thriving business. In this article,
Explaining Google Maps
For those unaware, Google Maps is a GPS web application that provides information about locations like stores and landmarks, as explained by TechTarget.com. The primary information Google Maps provides is directions to the place. Google Maps has helpful supplemental features that small businesses can use. For example, let’s take stores and restaurants, for which there is a call feature.
This feature can be utilized for reservations or appointments. Restaurants can also benefit from the menu tool Google Maps provides for easily linking your menu. Fancier establishments like high-end steakhouses use Google Maps’ reservation feature. This feature allows customers to pick a date and amount of people where Google Assistant calls for you and places the reservation.
Reviews with a five-star system are right under the store front’s name. If those reviews are on the five-star side, it will be a great motivator for others to eat at your restaurant or order from your store. This review system goes beyond star ratings, as Google Maps allows you to leave written comments alongside the star rating. These comments are primarily used to leave an opinionated statement, hopefully positive.
Google Questions & Answers
Asking questions like if a business is accredited or has a specific item available is done in Google Maps’ Question and Answer section. The answers are provided by you, the business owner. This would signify good customer service, essential in many businesses.
Google Maps’ subsidiary allows the tool to show web results related to your business. The questions can be connected to anything! For example, as an SEO agency, the question could be related to SEO, SEO services, practices, or SEO experts, to name a few.
In addition, customers can be directed to website content or Google content specific to products/services. The system used here falls under Google entity stacking.
While customers can provide photos and information in their reviews, other content related to products can also be provided by the business owner and should be done. You can take the most professional and high-quality photos to make your small business pop. Pictures of happy employees and customers if friendliness is a big part of your business, like cafes and diners.
Google maps’ data and analytics system quickly gauge performance and improve Google business listings. Information like hours and menus are straightforward to implement. The Google Maps system is entirely free to use.
Downsides of Google Maps
The cons of Google Maps for business are few but genuinely negative. The consensus I have gathered from looking through Trust Radius ratings on the subject is the customization options are minimal.
Your listing is limited to the tools mentioned in the Explaining Google Maps section. This prevents information specific to your business from being able to be clearly understood. Like seasonal companies would benefit from the ability to state when they will be up and running again.
Not being able to hide information about your business, like hours for an online business, is a key complaint. The ability to rearrange where information goes is also not available. While you can choose not to put information on the listing, it will show a suggestion on the page to add the missing feature.
Although this creates a streamlined user experience, it does prevent business owners from putting information more relevant to their business front and center, like a menu button written next to the directions button. A user on a mobile device would have to scroll down to get that critical piece of information.
Another major downside of the Google Maps system is the user reviews. Competing businesses can and have made accounts solely to leave highly negative reviews. While responding to the occasional critique and angry review can be spun into an opportunity to inform, it can also quickly get out of hand.
These negative reviews can be detrimental to your business. Direct messages to the business also fall victim to these problems. These direct messages are received by email, and someone with malicious intent can completely congest your inbox. This, paired with poor tools to deal with spam and misinformation, is a recipe for disaster.
Most often, the reviews are left when someone strongly believes the business you run. If those opinions are negative, they tend to leave critiques. These critiques can be worked upon if you see it as a genuine problem with your business.
They can also be explained by misuse of your product or service. Take, for example, a car customizer company. This company only does wraps and decals or body kits. A customer leaves a one-star review and angrily states that the workers denied their repair services. This can be seen as an opportunity to clarify what your business does precisely for the customer and all the potential customers who look at the reviews.
Continuing with the negative side of Google Maps, photos in reviews are not and cannot be regulated. Review photos can clash with the image you are trying to build for your business, damaging your reputation. A picture of an unrelated item can be framed to be from your company and further the believability of spam or misinformed review.
The final and unanimously discussed issue with Google Maps is the lack of customer support. The support for business owners is limited to a simple chat system and forums. The justification for the subpar support is the free price tag of the service.
While valid to explain the lack of a phone service that requires paying a customer service team, it does not excuse the quality of the forums. The Google Maps team can amass the most asked questions to their chat service and make a frequently asked questions section.
Quick Start Guide to Google Maps
After reading the pros and cons of Google Maps, you decide to make your listing. The question is how and where to start. This section is for you. Information provided by Kristen How to Create & Verify Your Google My Business Account
Check if your business has a business profile. This can be done by going to Google Maps and searching for your business.
If your business shows up with an address, skip to the subsequent step.
If your business only has the name with no location, you will see “Add a Missing Place”. You can fill out a short form to provide this information.
Go to Google Business and Click “Manage Now”.