206-714-1895 help@seattleseonow.com

Content Marketing Is Crucial To Your Business

With technology expanding and how customers think, content marketing has become a big game-changer for businesses. Many big players in the business world have focused on creating quality content. They are, moreover, focusing on new ways of relating to the customer and feeding them information about their product.

Customers have wised up to the typical salesmen push. Also, with the internet, they have never had an easier time researching different products. They are now at the point where they can look at products from other companies with the click of a button. They can make side-by-side comparisons and find the best deals.

In turn, companies that want to stand out need to display their expertise in the field. Also, for small businesses to succeed online, they need to build relationships with the people who invest in their brand, hence, why content marketing can help.


What is Content Marketing?

The Content Marketing Institute describes it as

“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is a marketing strategy that helps increase website traffic. Businesses put out content that focuses on giving as much value to their target audience as possible.

Content should engage the customer. Also, it should be something they want to seek out and consume rather than avoid. The recipient of this content receives value from it. It may be knowledge, reliability, or just entertainment. The main thing is that this attracts new clients and retains current clients. However, the goal in the end for businesses is to generate revenue and get customers to act. 


Why Content is King in Digital Marketing?

A Common quote that you will hear in the marketing world is “Content is King.” This quote is from an essay tech giant Bill Gates wrote in 1996. He goes on to say how he believes that content will be the real moneymaker of the internet in the future. This has become very apparent in current times.

Most people have developed a blind eye to traditional advertising banners and ad blocks on websites. If a business succeeds, they need to put out content that will boost their products and raise awareness of their brand.

According to Merriam-Webster, the word content has several different meanings. It can refer to topics or matters treated in written work. Also, it can be the events, physical detail, and information in a work of art. Or, it could just specify the matter dealt with in a field of study.

In terms of content marketing, content is created to grab the audience’s interest and increase awareness. Companies make content to provide helpful information about in-demand subjects. This helps paint them as valuable and trustworthy material.


Why is Content Marketing Important?

You may ask, “How could content marketing help my business?”. Let me give you a few reasons to consider. First, let’s think about marketing in general. Traditional advertising and marketing can be good for research and consideration, but it tends to fall short. As the digital age evolves, more and more people ignore typical advertising. They see the same ads every day and know when to avoid them.

Through content marketing, organizations can publish valuable information rather than products. Content marketing concentrates on raising awareness of solutions that the customer may not know they need. It also helps educates the consumer of products they may not know of. Here are some other examples of why content marketing is essential:

Keeping customers engaged

Content marketing will keep consumers engaged. This means the content is readily available to new customers and will reel them in with valuable answers to their questions. Basically, by the time the consumer contacts the company, they will have already decided to work with them.

Having valuable content can help build the relationship between customer and company. With quality content, clients will find value in the business. Older customers will want to return to a company if they trust the product and enjoy learning through their content.

How the customer views your company

Showcasing the company’s personality and expertise is vital through a variety of excellent content. If the customer sees that you’re an expert in the field, they will trust you with your product. This trust is a crucial fundamental to having a loyal customer. Being able to educate them on the subject they need will help build a relationship.

Boosting SEO & online presence.

Another reason content marketing is important is that it can help boost your overall search engine optimization or SEO. This means customers find you through google or yahoo easier. Having a web presence is significant. It can help boost your brand awareness and bring in a whole new crowd of people. Nearly everyone these days has the internet in their hand through their cellphone. This can get your product in front of more people much faster.

Starting with content marketing.

Getting your foot in the door with content marketing may be a little overwhelming. There are so many big names out there that have a solid foothold in the marketing game. The best option for you may be to select a marketing firm to help you with the process. Most firms often pair their content marketing area along with a PR or SEO specialization.

If you are looking to jump right in yourself, you may want to start with blogging. Blogging can be hard at first but gets easier the more you practice. It virtually costs nothing to write articles based on questions in your field. Blogs can engage the reader and potentially turn them into clients or customers.

Focus on quality writing and the right headlines to accompany your blogs. Also, creating great content is creating something the customer will genuinely want to read.

A few tips on creating content.

Make sure to include relevant and valuable information that will stick and sit well with the client. The content should answer a question they might have or fill an unmet need. Avoid speaking like a salesperson. Try to write in your voice. Add a little humor and personality to your writing to help the reader understand who you are. Aim to create the best content related to your niche.

Develop a Content Marketing Strategy

Having a strategy is important to your success with content marketing. It will help significantly to outline your critical needs and how your content will address them. Write down the questions you want your strategy to talk about. Who are you helping? How will you help them in a different way than everyone else? Why are you creating the content?

Document your plan and discuss what your vision of success looks like. It is essential to have a content strategy before creating a content plan.

Here are some tips:

  • Understand what your business wants to communicate through its message.
  • Know the unique value your content will give.
  • Understand who your target audience is.
  • Decide what platforms you will use. What criteria and objectives will each one have?
  • Outline the obstacles and opportunities you may encounter.


Think about the Customer

Lush Content gets the point across well:

“Creating valuable, relevant, and consistent content is a building block in building trust with your clients and prospective customers. Providing your information and expertise willingly to build trust goes a long way towards future commercial return. “

Content marketing is targeted. It provides value to the client and is designed to build trust and a bond with the audience. Using thoughtful communication and reliable information, you want to pull consumers towards your products or services. Show them information that will help them educate themselves. This will help show that you are an expert in the field and know what you are talking about.

Interact with the customer. The goal should be to build a long-lasting relationship with that person. Having a good relationship can improve the overall customer experience leading to a more loyal customer.

Content & SEO

Search engine optimization and content marketing may be different concepts but are very much interlinked. These two tools are probably the most valuable when it comes to marketing. Content marketing focuses on what the consumer wants, while SEO focuses on what search engines want.

It would be challenging to have SEO without content. You need to have quality content with keywords, backlinks, and superb information that will help drive forward the optimization. Also, it is good to remember that content should be optimized for search engines. Although, keep it simple, overly optimizing could be unappealing to readers. It would be best if you didn’t have to stuff your content full of keywords.

Here are a couple of tips:

  • Know your audience. It is important to know who your keywords are directed at.
  • Your keywords should define the content.
  • Do not forget readability. Avoid longer paragraphs and longer sentences.
  • Include backlinks. These will help signal search engines on how relevant the content is.
  • Create multimedia content. Sites rank better with two or more media types present. Videos and images could boost your optimization.


Content Marketing Examples

The Furrow is said to be one of the oldest examples of content marketing. It started as a print magazine by John Deere in 1895. It focused on helping customers resolve their problems while highlighting their expertise in the industry.

Showcasing stories about agriculture and farming with engaging narratives, people began to pick it up quickly. Also, the articles connected with people. They began to see John Deere as an authority in the field, and John Deere began to gain more customers. Currently, it can be found online, drawing more people in with its stories and incredibly stunning photography.


Now, you may think that coming up with content for a blender may be a little tricky. BlendTec pulls it off with their creativity. They engage the customer with unique and unexpected content. Their website is full of recipes from smoothies to soaps and so much more. This is an excellent way for them to showcase their product’s capabilities. Where they shine is their YouTube series “Will It Blend?”.

With about 866 thousand subscribers, they have been blending everything they can since the channel started in 2006. Their iPad blend video has 20 million views alone. They show the company as a likable and funny business. They are certainly memorable!


Having been around since the early 1900s, Rolex has cemented its name into the watch industry. They have kept up with their marketing strategies throughout the years.

Currently, their Instagram has well over 11 million followers and several hundred thousand likes per photo. They hire professional photographers to create images of their products that help show the personality of their brand. Besides, these high-quality images capture your eye and inspire you to live a life of luxury with their watches.

Imperfect Foods

Imperfect Foods is a business that sells products that are deemed too “ugly” to be sold in supermarkets. This small company is a great example of how to use content marketing. They know their product looks a little funny, and they steer their content into that. Also, their blog is full of informative and engaging articles.

From topics about reducing food waste and donating to food banks, they show who they are as a company. They also have a great footing on social media. Their Facebook account has many great articles and fun content to have customers coming back for more.


Disadvantages of Content Marketing

Content marketing can be highly beneficial for a business, but it can come with its own set of problems. It is essential to see the full picture when it comes to the subject. Although there are several positives for using content marketing, we should take a second to analyze some of the negatives.

  • It takes some time to see results.
    It is going to take a lot of patience and hard work to get your content going. The benefits are not going to instant. You may already have your content created, but it will take time to surpass competitors and retain your customer base. It will be hard to determine how your content will impact your awareness and reputation.
  • It can be challenging to tackle alone.
    Creating content is going to be a full-time job. It is going to take a lot of drive to keep up with more prominent companies. They have dedicated teams focused on updating their content. If you are already working on every other business aspect alone, you may find it impossible to keep up.
  • It will always need updating.
    Content marketing is constantly evolving. Many people find that older ways may not cut it anymore. If you are beginning, you will need to learn a lot of information and make sure it is current. Most of your time will be dedicated to learning. It will be tough to keep up with companies that already have the higher ground.

What Could Content Marketing Mean for You?

Content marking can be a big game-changer for a business. It is an excellent way for a company to showcase its expertise in a field and increase domain authority. Also, it will help show who you are as a brand and help customers relate to your message. It is crucial to find the right way and forge your path with content marketing.

Use your voice. Give valuable and relevant information to educate. This will increase your profitability and have them coming back for more!

More about Seattle SEO Services

How does SEO work?

I can assure you that SEO is genuine and very important to your website's health. So, what are you thinking? "I've never heard of an SEO? What is SEO? Am I being misled by this salesman?"

Search engines like Google and Bing have to sort through billions of websites to generate accurate search results. How do they quickly take a user's search and respond with pages and results? An algorithm. Algorithms and formulas decide what gets displayed on page one of a search browser; also, pages that rank low follow. This means that your input passes through a series of complex formulas and algorithms, and eventually, hundreds and thousands of web page results are displayed.

Seattle SEO Now, people have gained knowledge and experience through real-life projects. Our company gives websites the traction needed for them to be ranked high. Without getting too nitty-gritty, here is a brief overview. Search engines use keywords to do a lot of heavy lifting when searching for a website. You can get a better SEO rating by repeating keywords and phrases within your website content. Note this does not mean stuffing a web page with keywords!

Everything on your webpage affects SEO ratings in some way. You get a better SEO rating if your title is a good page summary. If links on your page lead viewer to related material, you get a better SEO rating. The main thing to remember is that the core part is that if you have unique and exciting content that holds the viewer's attention, you get better SEO ratings.

Are you interested in more? Read some articles on our SEO blog or contact one of our SEO Experts.

What we do as SEO & Digital Professionals

Seattle SEO Services

Improve Visibility | Increase Targeted Traffic | Target Qualified Leads and Conversions | Website Analysis & Competitor Analysis | Keywords Analysis and Suggestion according to website relevance | SEO Friendly URL Suggestion and Implementation | Optimization of Title Tags and Meta Description Tags | Header Tag Optimization | Optimization of italics and bold tags | Analysis of non-indexable attributes | Robots Optimization | Image Analysis and Optimization of Alt and Title tags | Hyperlink Analysis and Optimization | Optimization of internal Navigation /linking structure | Analysis of Broken Links | Page Content Optimization | Fix Canonicalization error | Website URL Redirection | Improve website performance | High-quality Article Submission | Profile Creation | PDF Submissions | Social Bookmarking submission |Directory submission | Classified posting | Local listing | and more.

Digital Marketing Agency Seattle

We offer search engine optimization, online marketing, and web design to small businesses in:

AuburnBainbridge Island BellevueBellingham | Bothell | Bremerton | Burien | Camas | Covington | Des Moines | Edmonds | Everett | Federal Way | Issaquah | KenmoreKennewick | Kent | Kirkland | Lacey | Lake Stevens | Lakewood | Longview | Lynnwood | Maple Valley | Marysville | Mercer Island | Moses Lake | Mount Vernon | Oak Harbor | Olympia | Pasco | Pullman | Puyallup | Renton | Redmond | Sammamish | Seatac | Shoreline | Spokane | Spokane Valley | Tacoma | Tumwater | University Place | Walla Walla | Wenatchee | Yakima.


Seattle SEO Now Services Include:

Our Web Agency has worked with many known clients from many industries.