How SEO Works

We Know How SEO Works – Effective Seattle SEO Services

Search Engine Optimization (SEO) is the process that digital professionals use to boost the quality and quantity of your website traffic, exposing your brands through effective search engine optimization practices. More commonly known as “organic SEO.” Suppose you and your company have developed a website, and you would want your website to display as many times as possible for specific searches. You will need to learn some basic understandings about SEO or hire an SEO specialist to do the work for you. Besides, it would help to keep in mind that these services can vary tremendously in quality and price.

Purpose of Search Engines

Search engines are machines and software that answer the questions of the users. Primarily, they have three functions: crawl, index, and rank. Crawling refers to discovering the Internet for content and skimming the code for each webpage URL they access. All the information retrieved during the crawling process is stored and organized for the indexing step. Web pages are ready to be displayed once placed in the index. Generally, every search result and query refers to such web page assignments.

We Know SEO Works

The last ranking step is to answer the users’ queries with the most appropriate content. Organic searches always show higher web page placements when practical SEO is present. When searching for something on Google, you tend to encounter a few ads at the top, followed by a series of blue links listed beneath it. These links refer to the search engine results page (SERPs). They use the ranking to align these results in descending order, i.e., the most relevant information is displayed at the top.

Besides those original SERPs answer boxes, we also see features such as People, Ask boxes, image carousels, and widgets. Overall, SEO is all about figuring out what people are searching for online, their solutions, the keywords they are using, and the type of content they would like to retrieve. As a Seattle SEO agency, we figure out these challenging questions for you! Hence, answering this question allows us to drive website traffic and rank them higher!

Benefits of Search Engine Optimization

Advertising a business online has more aspects than purchasing advertisement space on a web page. Search Engine Optimization, or SEO, is a way for companies to improve their online presence. Many customers will use a search engine like Google to purchase or are interested in a specific subject. The typical behavior is they search for the name of the thing or a phrase they are looking for. SEO aims to rank a website higher when users search for these phrases or words. You want to be at the top of the list returned from the search engine as a business.

SEO Tools

Search engines have tools to search all the content posted online and create a report about that website. They use this information to show links between websites and give weight to those they consider more reputable or popular than other websites. The more of these links, the higher the website ranks within this system. The search engines will return after a user searches for a word or phrase. Businesses or individuals can use SEO to help influence this decision and improve their search engine rank.

Search Engine Optimization Influence

Businesses can influence this list by considering the content they provide on their website. Blogs are a popular way for companies to provide content that increases the information search engines gather from websites. These blogs provide information about topics related to that business or field to which a search engine can create links. Another critical factor is popular social media services like Instagram and Facebook.

Improving the presence on these platforms is an excellent way to enhance a website’s ranking within a search engine. When users of these platforms post about a business or topic, they create more links that a search engine will see and can relate to these topics. The best way to drive this user engagement is to provide content that increases how users see business and promotes them to engage and link back to that business. SEO focuses on improving these things and determining what a business or individual needs to change about a website to improve its rank within a search engine.