Bookmarking

Social bookmarking uses a technique to store a specific web page. This will allow you to recall this page whenever you would like to. You are also able to link these particular bookmarks to your browser of choice. There are quite a few different browsers that allow you to be able to connect them.

Also beneficial with team projects to collaborate and share collected information. You can share one to any number of bookmarks with others if you feel the information will be helpful. Since you can share project information, this can lessen the confusion and assist in productivity. The other problem is that it will sometimes pull up different referencing material.

How bookmarking work

Curate Content

As a marketer, especially in social media, one of your duties is to curate content for your audience. People look to your brands for expertise in your industry. With a social bookmarking site, you can save articles or resources you find online, so you always have content to share with your audience. Social bookmarking saves time and gives you the ability to build content ahead of time.

Examples of content that has been curated on a personal Pinterest page could be recipes. If any of your followers are looking for recipes (especially keto or low-carb), there is an entire board dedicated to curating content in that category.

Organize and Save Collected Material

In marketing, it’s essential to keep track of resources that help you develop professionally. A benefit to social bookmarking sites is that you can organize and save content that you might want to revisit later. Using these sites to keep these materials contained is helpful so that you won’t lose valuable information.

Tagging Content

With most social bookmarking sites, you can “tag” content, meaning you label it. For example, if there’s a blog post about YouTube SEO strategies, you can “tag” that content as “YouTube.” Then, when you want to go back and look for that article or need resources for YouTube, you have a section in a social bookmarking account tagged YouTube.

Collective Resources

Another way to use social bookmarking tools is to share content with others. If you find an article about social media strategy, you can tag the content as “Social Media” so your team can see it. Plus, if everyone on a team has access to the social bookmarking site, they can regularly check in to find the resources needed.

Backlinks

Social bookmarking sites can be a great addition to a link-building strategy. You can use a profile to bookmark resources on a website. However, you shouldn’t only add bookmarks to your site.

Use social bookmarking as you usually would, bookmarking other resources you come across, but add a little in a post or two from your site. While social bookmarking shouldn’t be a sole link-building strategy, it can round out your current strategy.

Drive Traffic to Your Site

Social bookmarking sites can drive traffic to a site. If people bookmark your post and vote for it, it will show up in a search and leads to more traffic to a site. Besides sharing posts on a social bookmarking profile, you also want other people to bookmark the content. Make this easy for users, add social bookmarking buttons to a blog so readers can bookmark the content with the click of a button.

SEO

Search engines utilize list results from social bookmarking sites. When a site or article is bookmarked, search engines index it and make it available on search results. Content voted for and bookmarked by many users on social bookmarking sites tends to rank higher in search engine results.